![]() Many email APIs also offer message tracking and analytics, which give users signals to improve the open, reply, and click-through rates of their email sends. Sending at scale – Sending email with an API can make it easier to send high volumes of email, faster.By embedding email send functionality, you can provide additional value to your users, keeping them engaged in your application for longer periods. Maximize in-app engagement – Your users don’t want to waste time context-switching between their email client and your application.Luckily, Email APIs abstract away most of the work of building send functionality, providing a single, normalized point of integration that can shave months off your development time and conserve up to 50% of your developer resources. You’ll need the resources and expertise to deliver a full-featured sending experience for your users. ![]() Conserve developer resources – Building a custom integration to send email requires reverse-engineering decades of email protocols.Implementing the right email API can provide the following benefits: Benefits for engineering and product teams: Benefits of sending emails with an APIīuilding email API integrations within your application gives you complete control over the sending experience, allowing you to quickly deliver features that maximize engagement and conserve resources. In this post, we’ll review the benefits of using an email API to send emails, what to look for when selecting a solution, and our best practices for programmatically sending email that lands in the inbox, not SPAM. However, not all email APIs are created equal: some offer support for massive marketing campaigns or transactional product updates, while others support contextual, conversational email use cases. Instead of building custom integrations with an ESP, you can use an email API to make calls that access data or execute operations, such as sending an email.īy sending messages through an email API, not only can you conserve developer time and resources, but you can also make your end-users more productive and improve the performance of their email sends. Email APIs achieve this by connecting directly with email service providers (ESPs) such as Microsoft Outlook, Gmail, or iCalendar. An email API (Application Programming Interface) lets developers send and receive emails on behalf of their users without building email functionality from scratch.
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